Corporate Vision

We do our best for the benefit of our customers, partners and employees.

We are the leading European manufacturer and supplier in the core segments of shoe care and comfort articles.

We offer innovative, high-quality and reliable products and concepts. With our products, we would like to provide an outstanding contribution: to easier care, pleasant appearance, improved functionality as well as lasting preservation of value of our consumers’ shoes, leather goods and textiles.

Our ambition is to be the best in everything we do in order to stand out from our competitors. We are passionate about committing ourselves to our trading partners, consumers, brands and products.

We primarily regard ourselves as a branded goods enterprise – with the strong brands Salamander and Woly as well as with a tradition since 1922. The private label business is our second important main pillar. With this portfolio, we are valuable trading partners and distinguish ourselves by category expertise, attractive margins and supply quality.

We enable a new way of looking at products and processes through creativity and freedom in all areas. The continuous improvement process (CIP) guarantees efficient and effective supply chain integration. As a result, positive quality awareness of our products is created among our trading partners and consumers.

Our ambition is to be honest, fair and just at all times and in all respects – bearing in mind that every single individual is important and deserves our trust.

We are fair partners within the supply chain, attractive employers and assume social responsibility.

For the Code of Conduct for companies within the melvo Group please click here.