Corporate philosophy
As a medium-sized business operating with well-established brands, it is essential that we place end consumers and retail partners at the centre of our activities while making sure that such activities continue to be improved on an on-going basis. The corporate mission statement, which is binding and applies to all external and internal activities, governs these efforts.
It is our desire to operate as a leading European manufacturer and distributor of shoe-care and comfort articles domestically and internationally in a variety of markets.
We wish to show shoe retailers in particular that - with our innovative and high-quality products and customer-oriented services - we are a reliable and a suitable partner in regard to all questions related to accessories for shoes.
The priority here is partnership-based open dialogue with retail customers that will enable us as a flexible and competent consultant to provide our assistance and to contribute ideas.
melvo originally belonged to a major shoe manufacturing company and it is not least due to this fact that the company is very familiar with the special demands that are made on shoes and their wearing comfort. Our products make caring for shoes, leather and textile items easier for consumers while helping such products function better and retain their value for longer.
It is only values and goals that will enable us to successfully master the many demands that the market brings. Our commitment towards our retail partners, consumers, brands and products, the desire to achieve excellence, to be creative in all areas of the company and to be respectful and trusting towards all people governs melvo's interactions with individuals both within and beyond the company.